CREATIVE ENERGY
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SLOGAN & POSITIONING IDEA OF A PROJECT "YALAV":
RESIDENTIAL ESTATE
"The place of your family story" - new general slogan of the project "Yalav", reflecting the new positioning idea": residential estate where every family member lives his own happy life.
GENERAL SLOGAN & PROJECT PHILOSOPHY
"The key is inside": general slogan of a project was created and used in an advertising campaign. New slogan promoted the key idea of a project philosophy. The slogan received WOW Award as the best slogan in the field.
PRODUCT CONCEPT PLATFORM & SLOGANS
Product concept for the project of ISCO-CH (land plot of 18 ha) with a preliminary international research. The house is an environment for life and growth. The environment creates opportunities. An environment for all generations.
SLOGAN FOR ADVERTISING CAMPAIGN: BARKLI RESIDENCE
"Traditions are born here" - the slogan of advertising campaign of a project as a part of online promotion strategy (made exclusively for advertising in Forbes Russia).
SLOGAN & PLATFORM OF POSITIONING
"Generous life": development of a preliminary brand platform reflecting all the key slogans and philosophy of the project. Identification of target audience groups for further promotion of the project, as well as the development of a promotion strategy for the entire period of the project.
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